From the FetchBack Family to you, we hope you have a wonderful, happy and safe 4th of July Weekend!!
To get a taste of what the 4th of July is like here in Tempe, below is a picture from last year's festivities -
Hope your 4th is just as Festive!
As hard as we work to educate the masses about Retargeting, we know that not all questions are easily answered. In order to further help explain what FetchBack Retargeting is, we decided to launch a Webinar series - the first Webinar being held on June 30th, 2009 at 11am.
Title: Increase Conversions with FetchBack Retargeting
Webinar Information:
Do you need to increase your website's conversion rates? You can learn how in our FREE Webinar!
If you've hearing the buzz in the industry about Retargeting, you
may be wondering what it is, how it works, and if it's right for your
Web site.
Retargeting is the second most important innovation in online
advertising - one that every online site should be utilizing. It can
double your return conversion rates, while generating an ROI that
rivals that of paid search.
The easy to follow explanation and real world retargeting examples
in this commentary, lead by FetchBack CEO Chad Little, will answer any
questions you have, while highlighting the many benefits of
Retargeting.
Webinar Attendees will learn:
- The definition of Retargeting
- How to implement Retargeting with ease on your site.
- Tips and examples to optimize your Retargeting campaign.
- Costs associated with FetchBack Retargeting.
Register today!!! ( http://www.fetchback.com/webinar.html )
Everything is going well so far at Internet Retailer for FetchBack and our team.
If you are there, please make sure to stop by and say hello at booth #1237! You'll find a few friends there!
Tomorrow kicks off the 1st day of the Exhibition Hall for Internet Retailer 2009 in Boston, MA.
The FetchBack crew is setting up our booth (#1237) as we speak! If you are attending, please be sure to stop by our booth and register to win a free $1,000 retargeting campaign!
Stay tuned for more updates throughout the show!
Yes ladies and germs, you read that right.
THE Reggie Dye - die hard Ohio fan - has been wearing a Michigan T-shirt each day this week.
To be fair, Reggie did not go out and purchase 5 Michigan shirts and model them for us all week without good cause. Late last month, our sales team realized that they were *thisclose* to reaching a very big milestone. In order to rally his troupes, our ever-supportive VP of Sales agreed to wear Michigan apparel for one week if the sales team hit this major goal.
The sales team, with this added incentive, went on to rock the casbah and hit their goal (And actually exceeded it!!! Way to go guys!!!).
Check out Reggie's excitement!!!
You can almost taste his happiness!!!!
Ahhhhh his energy is catching fire over here!!
Oh Man, what a fun week this has been :).
Thanks for being such a good sport, Reg!!!! And congrats sales team for killing it!!
Apparently last week FetchBack.com decided that the weather was too nice outside to work, so it took a few days off to lay poolside. During this time, we had difficulties with registration requests and white paper requests that were submitted through our website.
We had a good (but firm) conversation with the site, and now everything is functioning as it should. It feels very bad about it's poor decision, and we'll leave it at that - lesson learned.
If you came to www.FetchBack.com over the past week and requested a consultation, more information, or a to get a copy of our White Paper - and have not yet heard from us, please either shoot me a note (ann at fetchback dot com) or go back and resubmit your information. We'll get you all taken care of!
We apologize for any inconvenience!
Thank you!
Just in case you weren't sure how important your creative messaging is for your Retargeting strategy, hopefully this information will help.
Over the past few months FetchBack has been forming up an internal design team to help our clients. Our design team created what we lovingly call "Creative Best Practices for online Retargeting." As we started launching more campaigns live with our creative best practices in place, we saw a jump in our client's results... you'll have to check out our latest press release to see what those results were!!
Click here to read our latest FetchBack press release!
Don't you just love a good teaser?? :)
FetchBack Retargeting Strategist: "So, how did you hear of us?"
FetchBack Caller: "I noticed our competitor used you guys and I’ve been seeing their ads everywhere, so I thought I should call you."
As humbly as I can be in the hard economic times, I'm so excited to tell you that FetchBack achieved a 210% increase in revenue from Q1 2008 - Q1 2009! As 2008 was our first full year in business, this is our first opportunity to run YOY numbers, and we were so very excited to see how far we have come since opening our doors in May 2007.
We are working hard (though we do have time for quiet pinata breakings, frozen yogurt runs and running A Mountain by our office) to find new and better ways to make retargeting work for our clients. We would like to thank to all of our partners and advertisers for their support - we love what we do, and are so excited that our hard work is paying off!
We are only as successful as our clients, and as of today we have delivered just over $68 Million Dollars in revenue for our clients. (If you weren't aware, you can see our revenue tracker on FetchBack's home page.)
Cheers to a prosperous Q2!
Recently, we celebrated our 2nd Birthday - Happy Birthday to us!
We're happy to report that, for the most part, we've avoided the dreaded Terrible Twos. We typically do not throw temper tantrums, we keep our whining down to a minimum, and we tend not to start crying hysterically at any given moment (for the most part).
FetchBack has experienced incredible growth over the past two years - not only in size of our team (we currently have just under 30 employees!), but we have also grown in our understanding and strategy for retargeting moving forward. When FetchBack was founded, retargeting was a concept that we had to explain to some ad networks in order to figure out how to purchase media for it. Nowadays, retargeting is something that most online marketers would say is essential to their marketing mix.
We just launched FIDO 2.0 for our clients, we've had to add more desks and cubes to our loft, and we now have a rule that each Friday our fridge has to get cleaned out. It's so exciting to be part of a small start up that is now growing into it's own, while realizing that we are able to provide incredible value for our clients. (As I write this we have delivered $64.5 Million Dollars in Revenue for our clients!)
Cheers to our first two years! Can't wait to see what the next two years hold...
