FetchBack

ClickZ / SEW Article: Holiday Search Marketing? You'd Better Be!

Carrie Hill wrote a great piece that today was published in ClickZ / Search Engine Watch!

Excerpt:
"Start a retargeting campaign to support your holiday sales. The right creative can increase conversion rates by targeting the visitors that have already been to your site. You can also lower acquisition costs because retargeting is much less expensive than PPC advertising, so "reacquiring" those lost visitors is much less expensive than another organic click -- and you can get them back without relying on a Google, Yahoo, or Bing search to do it."

She then goes on to say: 
"I was on the FetchBack site and went to FoxNews.com and saw the Fetchback.com display ad. This is pretty amazing technology that won't break the bank for a short-term campaign in time for the holidays."

Check it out for yourself!: http://searchenginewatch.com/3635610

FetchBack usually works with cookies, but now we are giving away BROWNIES!

FetchBack has been active on Twitter for quite a bit of time now. We have sent over 300 tweets pertaining to both our specialty, online retargeting, and the online marketing industry as a whole. We thought we would now throw a curve ball at you and give back to our twitter friends!

FetchBack, along with another Phoenix based company, Fairytale Brownies, is launching a free Twitter give-a-way (would that be called a Twitteraway? Twittaway? I digress…)

Two times per week, we will ask any and all “Tweeps” to RT a phrase about FetchBack and Fairytale Brownies. We will randomly choose a winner at the end of the day and this person will receive a free brownie gift pack from Fairytale Brownies. And let me tell you, these are not just ordinary brownies, there are absolutely delicious….I mean like really, really good…seriously.

Follow us now!

@FetchBack

We are hoping this will catch on and we can partner with other local businesses and give back to our favorite people in the twitter world. The exact rules of the give-a-way are listed below. I hope you all participate and hopefully win so you can see how good these free brownies taste!!! Thank you for all your support and GOOD LUCK!

Rules

• To enter contest one must Re-Tweet exact phrase
• One winner will be chosen randomly at 5 p.m. Arizona time
• Winner will be notified via @ mention or DM that they have won
• Winner will have 24 hours after notification to DM FetchBack with address that he/she wishes package to be sent
• An Individual cannot win this promotion twice
• Every twitter account can only Re-Tweet the phrase at most 2 times per day.

 

Happy Halloween from FetchBack!

BOO!

Did I scare you???

We celebrated our Halloween today - Ozzie Osborne, Juno & Bleeker, Edward Scissor-hands, David Beckham, Harvey Dent, Cookie Monster and MORE stopped by to visit today....

He's gonna be a soccer player! Yes he is! He is! (Or a runner like his dad, Bleeker)

Oh Becks! Watch out!

 

So great to see Harvey Dent and Edward Scissor hands getting along in a meeting...

Ron Burgundy, Hans Solo, Cookie Monster, and Ozzie had a great time at our potluck! (at least we *think* Ozzie did -- couldn't really understand a word that guy was saying!)

On behalf of the FetchBack Family, I'd like to wish all of you a VERY Happy Halloween! Hope you all have a safe & SPOOKY weekend!

Oh Banner Ad, you don't look a day over 13! Really!

Please join me in wishing a very Happy Birthday to the Banner Ad!

This week marks the 15th year since the first ever Banner Ad was sold on a Web site called "HotWired". There is a bit of debate over which company purchased the banner ad - AT&T, Volvo and Club Med have all been credit depending on which source you use. I think the one thing that everyone will agree on is the fact that it was definitely designed in the 1990's:

 

Yep, that is rumored to be first banner ad. Take a moment to take it all in.

Obviously, 15 years later it's pretty easy for us to look at this ad and give some criticism (name of the company would be nice to have, a more clear call to action, etc) but I do have to appreciate this banner ad, as this advertising innovation is the reason I, and many others, have jobs today. (Because they were right, people did click on those ads... 78% of people did in fact! Oiy, things have changed when a 'good' click through rate is now 1 - 2%!)

Pretty amazing innovation has occurred since then - not just in the design of banner ads, but also in the technology that delivers and displays ads, the data available for advertisers to use to know who to show the ads to, as well as the ease of implementation for marketers to get a display campaign up and running.

It's crazy to think that when I talk to other professionals about banner advertising, I find myself still saying "The online marketplace is changing every day; what we do today is not what we will, or should, be doing tomorrow." And this is 15 years after the first step into the display advertising world was taken. In 15 more years, I wonder if I will look back at this blog, and make similar statements about how silly our designs were, or laugh at how 'sophisticated' we all believe ourselves to be.

To that point, I would like to  give my humble kudos and thanks to those that pushed for this new form of advertising to exist 15 years ago! Who would have thought a simple form of advertising would change the online marketplace as we know it??

Our new Retargeting Strategist!

 

Ok, so maybe this isn't really our newest sales guy...

This is Buddy - his dad, Tony, works as an ROI Consultant at FetchBack. Buddy comes to work with Tony every now and again - and apparently today the floor was just NOT cutting it for Buddy. Why sleep on the floor when you can spend a day on the desk?

Buddy is just one of the many pups that a part of the FetchBack family! Make sure you check out our photo album to get to know our better halves!

DMA 2009

So the FetchBack team is on the road again! This time we are at the DMA Conference in San Diego (stop by and see us at Booth 2935!) So far the show has been great - always good to meet new people and learn about what is going on in the industry overall! 

Ok, have to get back to the show!  Updates to come.... 

FetchBack Family Picnic - 2009

This past Saturday was the 1st Annual FetchBack Family Picnic!

The FetchBackers were all invited for a day of fun, sun and food at a park right down the street from our Mill Avenue office.

Thanks to all who were able to come - it was a great day! Can't wait for the 2010 Picnic!

 

Oh yes, we had an inflatable obstacle course.... 

....Kiddos and Dogs.....

.....Great artwork... 

 ......And many good friends!

  

 

 

Day 2 at shop.org!

Things are in full swing! Come see us at booth 836!

(don't worry -he is house trained!)

We made it to Vegas!

The team is ready for shop.org to begin! See you all at booth 836!

Ann Betts
Marketing Manager
FetchBack
401 S Mill Ave, Ste 201
Tempe, AZ 85281
ann@fetchback.com
www.FetchBack.com

Vegas Baby, Vegas. Shop.org or Bust!

The FetchBack crew is off to Shop.org 2009!!

We'll be at booth 836 for those of you who would like to stop by - and while you are there, be on the look out for the FetchBack Dog (who right now is currently in North Dakota... if someone could please point him to Vegas, and ask him to be there by Tuesday, that'd be great!!)

See you all there!!!