As some might be aware, I recently stepped down as President/CEO of AdOn Network to focus full time on the growth of FetchBack. The very capable Steve Armstrong has accepted the position at AdOn and will continue to build the organization to reach new heights.
Our vision at FetchBack is really quite simple. We’re changing online advertising! We’re changing how people think about spending their advertising dollars and we’re changing the entire experience.
The majority of the market for online advertising has been focused on driving a new lead to their website. Marketers spend major bucks on TV, print, paid search and display advertising. The dollars spent drive prospects, who typically look around a bit and than leave, begging the question “What about post-visit-marketing?”
We believe that the product offerings FetchBack brings to the table will become a standard for online advertising, a must for any smart marketer. We all know that it’s far cheaper to convert a warm lead than create a brand new one.
Currently, advertising online is painful, complicated, full of misinformation and riddled with lifeless companies providing horrible customer service. We intend on changing that. We’re a purpose filled organization that strives to create a bond with our customers and provide them value beyond any competitive product.
We’re changing online advertising! We’re taking things to the next level and we’re going to have a blast doing it.
Come join us, we’d love to help you recoup some of those lost advertising dollars!
I can't wait to see the results. Good luck with this new opportunity at FetchBack. I guess it's not really new anymore. I'll have to look in to this. I am really interested.
Posted by: Matt Wolfe | June 09, 2009 at 12:18 PM